If you want to get your company’s name out there, it may be time to invest funds into advertising. Promotional items and apparel like shirts, caps, jackets, and other wearable items are a great way to advertise your business and the services or products you provide. An embroidered company name turns the clothes your team and customers already wear into everyday advertising. Here are the reasons why you should consider embroidering your company’s name on apparel:
3 Reasons to Embroider Your Company’s Name
- It enhances brand recognition
Customized apparel through services specializing in embroidery in Los Angeles is a great way to increase brand awareness. It’s a way to market your brand and enhance recognition within your client base as well. Through a more established brand presence, your clients can easily recognize your company and associate it with their purchasing decisions too. - It improves company morale
Providing high-quality uniforms can increase your staff’s morale and help them become more productive in their work. In addition to company uniforms, you can also utilize services offering fast embroidery in Los Angeles for company gifts and rewards. This increases unity within your team and makes your staff feel appreciated as well. Uniforms themselves have come a long way, too; here’s how corporate apparel has evolved. - It’s durable and cost-efficient
The largest advantage of embroidery is that it’s cost-friendly and highly durable too. Bulk orders can greatly reduce the cost per item, which makes it an affordable investment. Moreover, its quality is unparalleled so you can expect its quality to last for a longer period.
Wordmark, Logo or Both?
Before you order, decide how your company name will appear. Each approach has its strengths:
- Name only: clean and direct, and the easiest option to read from across a room. It works best when your business name is short and distinctive.
- Logo only: great once your symbol is well known, but new customers may not connect it to your name yet.
- Logo plus name: the most popular choice for uniforms and merch. The symbol catches the eye and the name makes it memorable.
- Name plus tagline: useful for service businesses, as long as the extra line stays large enough to read.
If your name still needs a polished look, our graphic design team can help you create a version that stitches well. For pieces that will be printed instead, follow these tips for a crisp printed logo.
Lettering Tips for a Clean Stitched Name
Text is where embroidery quality shows the most. Keep these guidelines in mind:
- Choose simple fonts: bold sans-serif and clean serif fonts stitch more cleanly than thin scripts or decorative typefaces.
- Keep letters large enough: lowercase letters smaller than about a quarter inch tall tend to blur together, so give small text room to breathe.
- Watch the spacing: letters set too tightly can run together in thread, while slightly wider spacing keeps every word legible.
- Use strong contrast: dark thread on light garments, or light thread on dark ones, keeps your name readable from a distance.
- Mind the fabric texture: small lettering stays crisper on smooth fabrics like twill than on fleece or textured knits, so size up your text on fuzzy fabrics.
- Limit the lines: one or two lines of text read far better on a chest or cap than a full sentence.
Working with a Long Company Name
Long names can be tricky in small spaces like the side of a cap or a sleeve. A few ways to keep them readable:
- Stack it: split the name over two lines so each word can be stitched larger.
- Shorten it: use initials or a short form on small items and save the full name for jacket backs and other large placements.
- Pair it: put your logo on the front and the full name on the back or sleeve.
Adding Employee Names and Titles
Pairing your company name with each employee’s name gives customers a personal connection, which is especially helpful for service teams, salons, clinics and contractors. A common layout places the company logo or name on the left chest and the employee’s first name, and sometimes a job title, on the right chest. Personalized pieces also make thoughtful rewards, such as an embroidered jacket for a work anniversary. For larger teams, a simple spreadsheet with each person’s name, garment and size makes the order easy to check, and it helps to double-check every spelling before you approve your proof.
When to Print Your Company Name Instead
Embroidery is ideal for polos, caps and jackets, but a print can be the better fit for a large back design, a lightweight performance tee or a full-color logo with gradients. With DTF printing in Los Angeles, Ninja Stitch prints your name and logo on film in vibrant color, ready to heat press onto cotton, polyester and blends. There are no minimums, and you can fit several sizes of your name on one gang sheet. Our guide on how to prepare a DTF gang sheet shows you how to set it up.
Embroidered Company Name FAQs
Can each shirt have a different employee name?
Usually, yes. Names can be added piece by piece while your company name stays the same on every shirt.
Should we include our website or phone number?
It can work on the back of a work shirt or jacket, but keep it short. On the chest, your name and logo alone usually look cleaner.
Where should a company name go on a hat?
The front panel is the most visible spot and suits shorter names. Longer names can move to the side or back of the cap, with a small logo up front.
Can you match the font from our logo?
Yes, as closely as thread allows. Send your logo as a vector file or high-resolution image; very thin or detailed lettering may be adjusted slightly so it stitches cleanly.
NINJA Stitch is a reputable business specializing in high-quality Los Angeles embroidery services. In addition to embroidery, we also offer screen printing services, patches, and similar promotional items. Feel free to contact our team about embroidering your company name to get started today.
Related reading: