Why would a business want to use promotional lanyards? For one, these can easily help promote their brand name in the public without the need to exert too much effort on advertising, but aside from their promotional purpose, lanyards are more than just an advertising tool. With their many uses and benefits, they are easily one of the best promotional products on the market. At Ninja Stitch in Los Angeles, our customers can have custom lanyards made for their business. Our team of ninjas is here to assist you with everything from your design, to choosing your lanyard, to printing the products. In this article, we share some information about a few of the benefits of promotional lanyards for your business.
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3 Reasons Businesses Choose Promotional Lanyards
1. Lanyards Are Practical Items
Imagine if you are in a conference or any event, wearing a lanyard with your ID card surely will come in handy as it allows you to move freely without having to hold your ID card the entire time! A lanyard can help you to display your ID card, your employee card, and so many things. Maybe you want to affix your car keys to your promotional lanyard for an extra bit of security. The uses for lanyards are plenty!
2. They Let You Advertise Your Business
A lanyard is basically one of the most economical ways for you to promote your brand easily. Want to advertise your product easily? Get a customized lanyard printed with your company logo as it will be worn by everyone making it a fantastic way to get people to recognize your brand. At outdoor events, logo sunglasses that get noticed in crowds do a similar job.
3. They Cost Less Than Many Other Promotional Products
Lots of promotional items will require you to spend a large amount of money to promote your business. But it doesn’t necessarily have to be that way. Lanyards are indeed effective to be used in any function and as promotional giveaways which won’t cost you much compared to other promotional materials.
How Lanyards Support Event and Workplace Security
Beyond promotion, lanyards also help keep people and property safe:
- Visible identification: badges hang at chest height, so staff and security can confirm who belongs at a glance.
- Color-coded access: different lanyard colors for staff, vendors, VIPs, press and attendees make access levels easy to check.
- Harder to imitate: a custom lanyard with your logo or event name is harder to fake than a plain, generic strap.
- Keys and cards stay put: keeping keys, key cards and badges on a lanyard means fewer lost items and fewer lockouts.
Where Custom Lanyards Work Best
- Conferences and trade shows: every attendee needs a badge, so your logo is on every chest in the room.
- Offices and campuses: employees and students carry ID and key cards every day.
- Hospitals and clinics: staff need their credentials visible at all times.
- Festivals, concerts and sporting events: lanyards hold passes for crew, vendors and VIPs, and many guests keep them as souvenirs. Rally towels suit these crowds too; see how branded towels work as practical giveaways.
- Volunteer and community events: they make it easy for guests to find someone who can help.
Lanyard Options and Design Tips
Ask our team which options are available for your order:
- Width: wider lanyards have more room for a logo or event name, while narrower ones feel lighter.
- Material: polyester is a smooth, popular choice for printed logos, and nylon has a soft, slightly shiny finish.
- Attachments: choose swivel hooks, J-hooks, key rings or badge reels depending on what people will carry.
- Safety breakaways: a clasp that releases under pressure is a smart choice for schools, hospitals and manufacturing.
- Logo repetition: printing your logo or name repeatedly along the strap keeps it visible from any angle.
- Short, bold text: an event name and year or your website reads better than a long slogan.
Planning Lanyards for Your Next Event
- Count every role. Include attendees, staff, speakers, vendors and volunteers, plus a few extras for walk-ups.
- Assign colors early. Decide which color goes with which access level before you order, and share the key with your security team.
- Match the badge holder. Make sure the attachment and badge holder fit the size of your printed badges.
- Plan for reuse. For recurring events or office badges, a design without a date can be used again next year.
- Hand them out at check-in. Pre-sorting lanyards by role speeds up registration lines.
Pair Lanyards with Full-Color DTF Tees
Lanyards identify your team, and matching shirts make them easy to find in a crowd. For your next conference, festival or company event, custom DTF gang sheets let you print your full-color logo on staff and volunteer tees with no minimums, and orders placed by 1 PM can be printed the same day. Add trade show displays and your whole booth looks coordinated.
Custom Lanyard FAQs
Which attachment should I choose?
Swivel hooks and J-hooks are the most common choices for ID badges, key rings work well for keys, and badge reels are handy for people who scan in and out all day.
Do I need breakaway lanyards?
They are a good idea anywhere a lanyard could get caught, such as schools, hospitals, warehouses and production floors. The clasp releases under pressure, so the lanyard pulls away safely.
Can my logo be printed on both sides?
Many lanyard styles can be imprinted on both sides, which keeps your logo visible even when the strap twists. Ask our team about the options for your style and quantity.
Do attendees keep event lanyards?
Many do, especially from memorable conferences, concerts and festivals. A well-designed lanyard with the event name and year can become a keepsake that keeps your brand around long after the event.
To learn more about how promotional lanyards can benefit your business, or learn about how you can have custom lanyards made at Ninja Stitch, we encourage you to get in touch with our team of ninjas today. Request a quote on custom lanyards or speak with a representative.
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