Promotional sunglasses are a great promotional tool for any company, big or small. They’re affordable, useful, and likely to be used by your target market on a daily basis. That’s right, custom promotional sunglasses can be a great addition to a marketing campaign for companies of all sizes and at Ninja Stitch, we can help you design and create yours! Here are some reasons why you should consider using promotional sunglasses in your next advertising campaign.
Learn more about promotional sunglasses at Ninja Stitch.
4 Reasons to Market with Custom Promotional Sunglasses
1. Sunglasses Are Used Daily
Whether you have 10 employees or 100 thousand, chances are many of them wear the same pair of sunglasses on their commute every sunny day. This means that when people go on walks around town, take public transport or even leave the house, they are sure to have these promotional sunglasses with them. As a result, your advertising can be seen by many people every day. Phone accessories get similar daily use; see how custom PopSockets keep your logo in hand.
2. Promotional Sunglasses Are Affordable
Compared to many other types of promotional items that companies offer, custom promotional sunglasses are extremely affordable. When you factor in how often your logo will be seen, it becomes obvious how much bang you can get for your buck. Why not take advantage? Pens are another affordable option, especially for indoor events; see why branded pens remain a giveaway staple.
3. Sunglasses Are Useful
Good quality sunglasses are often expensive, so when someone buys a new pair they expect to use them regularly for years or even decades. This means if you give someone a pair of branded sunglasses as part of an advertising campaign you’ll likely see your brand associated with them for a long time. As such, the usefulness of custom promotional sunglasses is one of their biggest selling points.
4. Custom Sunglasses Showcase Your Brand
Promotional sunglasses put your logo at eye level, usually on the temples of the frame, where it’s visible every time someone wears them. Unlike a flyer that gets tucked away in a drawer, a pair of branded sunglasses is worn out in the open. This makes them an easy way to get your brand in front of many people every day, without any effort required on their part.
How to Choose Custom Promotional Sunglasses
Ask our team which frame styles and colors are available for your order. Popular options include:
- Classic square frames: a timeless shape that suits most faces and works for almost any audience.
- Sport wraparounds: a snug fit for runners, golfers, cyclists and outdoor crews.
- Retro round or cat-eye frames: a fashion-forward choice for lifestyle, beauty and music brands.
- Kids’ sizes: smaller frames for family events, camps and youth sports.
What to Look for in Quality
- UV protection: look for lenses labeled UV400 or 100% UV protection, so your giveaway actually protects eyes.
- Sturdy hinges: a solid hinge keeps frames from snapping after a few days in a beach bag.
- Lens tint: smoke or gray lenses are the most versatile, while mirrored lenses add a bold, fun look.
- Comfortable fit: lightweight frames with smooth temples are more likely to be worn all day.
- Frame color: match your brand color, or choose black for a classic look that goes with everything.
Campaign Ideas for Promotional Sunglasses
- Summer product launches: hand out sunglasses in your brand color to everyone who visits your pop-up.
- Customer appreciation days: give loyal customers a pair when they stop by during a sunny weekend promotion.
- Employee outings: company picnics and beach days are perfect for matching shades and promotional towels.
- Charity runs and community events: sponsor sunglasses for participants and volunteers so your logo is part of the event photos.
- Grand openings: give the first visitors a pair to wear around town so your new location gets noticed.
Industries That Benefit Most
Almost any business can use custom promotional sunglasses, but they are an especially natural fit for beverage brands and breweries, radio stations and music venues, hotels and resorts, outdoor and sports brands, real estate agents hosting summer open houses and car dealerships running weekend sales events. Event planners and sports teams can also include them in fan and volunteer kits.
Planning Your Sunglasses Order
- Estimate your crowd. Base your quantity on expected attendance, plus extras for staff, partners and walk-ups.
- Mix your frame colors. Two or three colors give people a choice and make your table look more inviting.
- Order before the season. Summer is peak time for sunglasses, so plan ahead for festivals, beach events and outdoor promotions.
- Think about presentation. A simple pouch or case keeps lenses scratch-free and makes the giveaway feel more like a gift.
Match Your Sunglasses with Full-Color DTF Tees
Sunglasses carry a small logo, so pair them with apparel that tells your whole brand story. Custom DTF transfers let you print full-color designs on tees, tanks and totes for the same campaign, with no minimums and same-day printing for orders placed by 1 PM. A matching tee-and-shades kit makes a memorable summer giveaway.
Custom Promotional Sunglasses FAQs
Do promotional sunglasses protect against UV rays?
Many promotional styles are made with UV400 lenses, which block UVA and UVB rays. Check the product details or ask our team before you order so you know exactly what you’re giving away.
Are promotional sunglasses one size fits all?
Most promotional frames are adult unisex sizes that fit a wide range of faces. Smaller frames are available in some styles for kids and teens.
How should recipients care for their sunglasses?
Clean the lenses with a microfiber cloth, store them in a case or pouch and avoid leaving them on a hot dashboard, since heat can warp plastic frames.
Can I order sunglasses in my brand color?
Frames come in a wide range of colors, so you can usually match or complement your brand palette. Ask our team which colors are available for the style you like.
To learn more about why you should consider custom promotional sunglasses to market your business, get in touch with our team at Ninja Stitch.
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