Large format printing, also called outdoor or billboard printing, is a medium that cannot be ignored. Whether it’s office marketers getting office signs made or small business owners making an ad for the side of their van, large format printing has been used by marketers from all walks of life to get the word out about their product and services since businesses started advertising on large pieces of paper. In today’s world with so many forms of media competing for people’s attention, it can be hard for a company to make its brand stand out among the rest because consumers have grown accustomed to being constantly marketed towards everywhere they go. At Ninja Stitch, we can help you with all of your large format printing needs. Read on to learn more about how to use large format printing services for business marketing success.
Learn more about large format printing at Ninja Stitch.
Get Your Business Noticed
Businesses often realize too late that they are using the same font size, the same colors, and the same little tricks for years on end without breaking any new ground or standing out from their competition. As businesses compete for consumer dollars, it becomes very important to get noticed in your local area. Nowhere is this more true than with outdoor/billboard advertisements because these forms of media are everywhere people look, whether it’s a billboard above an interstate or a banner next to them at a trade show booth. Business owners who want their company’s logo to be recognized extensively by many people in your local area need large format printing services.
Introduce Yourself with Complete Branding
Small businesses can easily make the mistake of thinking that they are too small to make use of anything but standard printing services. However, by using large format printing services for your company’s marketing messages, you can stand out from the competition without blowing your budget on expensive ad spots in prime areas. Whether it’s a banner or a sign for an outdoor event, no business should have any qualms about using large format printing to introduce themselves to potential customers. To round out your branding at events, think about how matching staff shirts help your team stand out.
Professional Quality at Affordable Prices
While there are companies that provide large format printing services for businesses based on their location and the number of prints being made, it is very rare that these companies offer products with professional-grade quality at affordable prices. This is where Ninja Stitch comes in. We are not only based right down the road from many of our clients, but we also have some of the most affordable rates for outdoor signage in the nation. All it takes to get an estimate is a simple inquiry through our contact page, and you will have a price quote within minutes. If you also need branded giveaways on a tight deadline, here’s how to get corporate giveaways made quickly.
Large Format Products for Every Marketing Goal
Different goals call for different pieces. Here’s how businesses typically put large format printing to work:
- Storefronts and grand openings: durable vinyl banners hold up outdoors and announce openings, sales and seasonal promotions.
- Events and red carpets: a step and repeat backdrop puts your logo and your sponsors’ logos in every photo guests share.
- Outdoor markets and festivals: custom event tents with your branding printed on the canopy give your booth shade and visibility.
- Trade shows and conferences: banner stands, tension fabric displays and other trade show products help your booth draw traffic.
Design Tips for Large Format Prints
- Design for distance: a common rule of thumb is about 1 inch of letter height for every 10 feet of viewing distance.
- Keep the message short: your logo, one headline and one call to action are usually enough.
- Use strong contrast: dark text on a light background, or the reverse, stays readable in bright sun and dim venues.
- Start with high-resolution files: vector logos scale to any size, and photos should be large enough to stay sharp at full print size.
- Skip the dates when you can: leaving out event dates lets you reuse a banner or backdrop again and again.
Where to Place Large Format Pieces
Even a great design can be missed if it’s in the wrong spot. A few placement tips:
- Face the traffic: angle banners and flags toward the direction most people approach from, whether that’s a sidewalk, parking lot or show aisle.
- Keep key messages at eye level: put your logo and headline where people naturally look, not down by their feet.
- Give each piece room: a cluttered entrance or booth makes every sign harder to read, so space displays out.
- Check the lighting: make sure indoor displays aren’t hidden in shadow and outdoor pieces aren’t washed out by glare.
Match Your Event Apparel with DTF Printing
Your banners and backdrops look even better when your team matches them. With DTF printing in Los Angeles, the same artwork from your large format pieces can go on staff tees, hoodies and tote bags in full color, with no minimums. Orders in by 1 PM are printed the same day, and our guide on how to apply DTF transfers walks you through pressing them yourself.
Large Format Printing FAQs
What file should I send for a banner or display?
Vector files such as AI, EPS or PDF are ideal for logos and text. If you’re sending photos, use the largest, highest-quality version you have so the image stays sharp at full size.
Can you print my sponsors’ logos on a backdrop?
Yes, as long as you have permission to use each logo. Ask each sponsor for a vector version of their logo for the sharpest results.
How should I store banners between events?
Roll banners with the printed side facing out rather than folding them, and store them somewhere cool and dry to prevent creases and cracking.
Should my banners, tents and flags match?
Matching artwork across every piece makes your booth or storefront look cohesive from every angle and helps people remember your brand.
We encourage you to get in touch with our Ninja Stitch team today to learn more about large format printing.
Request a quote for banners, displays and signage from our Los Angeles team.
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