Marketing has come a long way throughout the years. What was once limited to print advertisements has transcended and has found its way onto different everyday items such as tote bags, water bottles, and, of course, wholesale printed beach towels. Some people may scratch their heads at the idea, but businesses that have tried it understand the appeal. Embroidered towels make great promotional items because they are practical and useful, especially in Los Angeles. At Ninja Stitch, our team of ninjas can help you create your custom embroidered towels from the design phase all the way to the final stitching phase. In this article, we share some information about a few of the benefits of embroidered towels for business.
Learn more about our embroidery process at Ninja Stitch in Los Angeles.
Embroidered Towels Are Durable
Unlike water bottles and other items with printing that can quickly fade, towels are strong, durable, and more likely to hold your logo for an extended period of time. That way, individuals will be encouraged to keep it for an extended timeframe, and your company’s marketing strategy will last for longer as well.
Towels Have Plenty of Room for Customization
Company logos, slogans, and mission statements can all be added to personalized towels. Because beach towels are fairly large, it is likely that more people will notice them as opposed to putting your logo on a water bottle or other smaller item.
Embroidered Towels Have Many Uses
When you create embroidered towels with the purpose of giving them away as promo items, you can have confidence knowing that the people you give them to will actually be able to use them. You can create embroidered hand towels, shop towels, beach towels, shower towels, all of which can be used on a daily basis and reused time after time. Planning a giveaway? Here’s why towels make such practical promo items.
Choosing the Right Towel for Your Logo
The best towel depends on how people will use it. Matching the towel to the occasion makes it far more likely to be used, and seen, again and again.
- Beach and pool towels: large and eye-catching, ideal for summer events, hotels, swim teams and beach clubs.
- Golf towels: compact towels that clip onto a bag, a favorite for tournaments, country clubs and corporate outings.
- Gym and sports towels: handy for fitness studios, sports teams and race-day goodie bags.
- Bath and hand towels: a classic choice for spas, salons, hotels and vacation rentals that want a branded, upscale touch.
- Kitchen and shop towels: practical giveaways for restaurants, auto shops and home-service businesses.
Thicker cotton terry feels plush and absorbent, while lighter towels dry faster and pack easily. For giveaways people will carry around all day, a mid-weight towel is usually a good balance. Golf and gym towels often include a grommet and clip, so they hang on a bag where everyone can see your logo.
Logo Placement and Design Tips
Where you stitch the logo matters as much as the logo itself. On hand, bath and golf towels, the flat woven band near the hem (often called the dobby border) is a popular spot because it gives the stitches a smooth surface. Beach towels have room for a larger design near one end, where it shows when the towel is draped over a chair.
- Keep it bold: terry loops can swallow thin lines and tiny text, so simple shapes and thicker lettering work best.
- Use contrast: dark thread on a white towel, or white thread on a navy or black towel, keeps your logo visible from across the pool.
- Try tone-on-tone thread: white thread on a white towel, or navy on navy, gives hotel and spa towels a subtle, upscale look.
- Add a personal touch: monograms, names and dates turn towels into wedding, team and corporate gifts people keep. The same idea works on sneakers; see these design ideas for embroidered Allbirds sneakers.
Embroiderers typically use a thin topping on terry so the stitches sit on top of the loops instead of sinking in. You will review a digital proof before production, and our graphic design services can help prepare your artwork.
Complete the Set with DTF-Printed Apparel
Embroidery is a natural fit for towels, because stitching holds up well to frequent washing and sits neatly on thick terry. For the rest of your event or team merch, direct-to-film (DTF) printing adds full-color logos and artwork to shirts, hoodies and tote bags with no minimums. A swim team, gym or resort can pair embroidered towels with matching DTF-printed tees for a complete branded kit.
How to Care for Embroidered Towels
- Wash before first use: a first wash removes finishing residue and helps the towel become more absorbent.
- Use warm, not hot, water: very hot water and bleach can fade thread colors over time.
- Skip the fabric softener: softener coats the fibers and makes towels less absorbent.
- Tumble dry on low or medium: gentler heat keeps the embroidery flat and helps prevent shrinkage around the logo.
Embroidered Towel FAQs
Can you embroider names on towels for gifts?
Yes. Names, monograms and dates are popular for weddings, birthdays, team banquets and corporate gifts. Share your list of names when you request a quote.
Is embroidery or printing better for towels?
For logos, monograms and names, embroidery usually looks more upscale and lasts longer on terry cloth. Very large, photo-like artwork is often better suited to a printed towel.
Will an embroidered logo feel rough?
Embroidery adds a slightly raised texture, so logos are usually placed on the border or near one end, away from the part of the towel used most. Neatly trimmed backing keeps the reverse side tidy.
Which towels work best as giveaways?
Golf, gym and hand towels are easy to hand out in larger quantities, while beach towels make a bigger impression as premium gifts or prizes. Browse our promotional towels for more ideas.
If you are wanting to learn more about how embroidered towels can benefit your event, or if you want to learn more about how you can have embroidered towels made at Ninja Stitch, then we encourage you to get in touch with our team of ninjas today. Contact Ninja Stitch to request a quote on embroidered towels or speak with a representative.
Related reading: