Cannabis is legal in many states across the country. More and more people are becoming curious about cannabis products. But without proper cannabis packaging, you risk your goods winding up in the wrong hands. Custom cannabis packaging gives you peace of mind knowing that only those who should have access to your product will be able to take it home. Custom cannabis packaging also helps to market your brand through its unique design, which reinforces your company’s image and personality. It sets you apart from competitors while building customer loyalty at the same time. At Monkey Pak Me, we will help you bring your vision to life. In this article, we share some information about four reasons to use custom cannabis packaging for your product.
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Custom Cannabis Packaging Helps with Quality Control
You likely spent a lot of time and effort developing your product. You hired scientists to develop the highest quality cannabis-infused products that contain all organic ingredients. The most accurate measurements were taken, and best practices for processing were established. However, if you don’t package your product correctly, it can be wasted on those who don’t appreciate what you have to offer. Stale edibles are unpleasant to consume. When you use custom cannabis packaging for your goods, each one is better protected until it reaches the consumer, so they can enjoy the results of your careful crafting process.
Custom Cannabis Packaging Saves Money
If some of your individual products wind up in retail stores or dispensary shelves without proper packaging, they can be easily damaged. A product that looks worn out is going to have a tough time building your brand’s reputation and impressing loyal customers. Without the right cannabis packaging, you will lose money on products that could otherwise sell for a profit if they were packaged correctly.
Custom Cannabis Packaging Builds Awareness
One of the most effective marketing strategies available today is word-of-mouth advertising. It has been so successful because people trust recommendations from their family and friends over traditional advertisements. When people enjoy your products and use them often, they are likely to tell others about them through social media posts and conversations. As more sales come in due to this kind of organic advertising, you can be sure that custom cannabis packaging played a crucial role in whether your products reached the right people and got positive reviews. Branded merch can spread the word too, and these tips for getting your logo printed cleanly on apparel help it look its best.
Custom Cannabis Packaging Creates Unique Designs
If you simply use standard pre-made packages for your goods, it is likely that they will blend into the background with other brands on store shelves or dispensary counters. Instead of trying to keep up with competitors, why not do something unique? Custom cannabis packaging from Monkey Pak Me allows you to create unusual designs that produce an unforgettable first impression and build customer loyalty through strong brand recognition. Whether you choose to design bags, boxes, jars, tubes, or something else entirely, there are endless possibilities when you hire a professional company experienced in designing custom cannabis packaging. When using Monkey Pak Me for your marijuana packaging, you have the ability to choose different materials, designs, and styles that suit your individual brand.
Popular Custom Cannabis Packaging Formats
The right format depends on the product, how it will be displayed and how customers will use it at home. Common options include:
- Bags and pouches: lightweight, resealable bags are a flexible choice for flower and edibles, with plenty of printable space for your brand.
- Boxes: printed boxes give vapes, edibles and gift sets a premium, shelf-ready presentation.
- Jars: sturdy jars with custom labels or lids suit premium flower and look great on display.
- Tubes: slim tubes keep pre-rolls protected and are easy to brand from top to bottom.
Design Elements That Make Cannabis Packaging Work
Great packaging is about more than a logo. Keep these elements in mind as you plan your design:
- A clear brand system: use the same logo placement, fonts and layout across your line so shoppers recognize your products instantly. If your logo needs work first, start with these logo design tips for a memorable brand.
- Color-coding: give each product type or line its own accent color to make choosing easy at the counter.
- Readable typography: product names and key details should be easy to read at arm’s length.
- Finishes that fit your brand: matte, gloss and specialty finishes each send a different message, from clean and modern to bold and premium.
- Room for required information: packaging and labeling rules vary by market, so plan space for the details your products need before finalizing the artwork. For label and logo artwork, Ninja Stitch’s graphic design team can help.
Carry Your Brand from the Shelf to Your Staff
Once your packaging is set, extend the same look to the people behind the counter. Staff shirts, hoodies and tote bags printed with custom DTF gang sheets can match your packaging colors and logo in full detail, on cotton, polyester or blends. There are no minimums, so a small dispensary team can order exactly what it needs, and orders in by 1 PM are printed the same day. Ninja Stitch’s guide to DTF vs. DTG vs. screen printing explains how DTF compares with other print methods.
Custom Cannabis Packaging FAQs
What is the difference between stock and custom cannabis packaging?
Stock packaging is generic and shared by many brands, while custom packaging is designed, sized and printed specifically for your products, so it reflects your brand and stands out on the shelf.
How do I keep packaging consistent as my product line grows?
Create a simple design system with fixed logo placement, fonts and layout, then vary only an accent color or product name for each new item.
What should I prepare before starting a packaging design?
Gather your logo files, brand colors, product sizes and quantities, plus the product information that needs to appear on each package.
Can Ninja Stitch make matching apparel for my dispensary?
Yes. Ninja Stitch can create staff shirts, hoodies and hats with DTF printing, screen printing or embroidery. Ask the Ninja Stitch team about dispensary uniforms and merch.
To learn more about why you should consider custom cannabis packaging with Monkey Pak Me, we encourage you to get in touch with our team today.
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