There are several benefits of screen printing jackets for your business. First, it gives you the opportunity to customize each jacket with a design specific to your business. Second, you can refresh your designs for new events, trade shows or locations without overhauling your whole wardrobe. Third, since custom apparel makes your company look more professional, customers will take you more seriously. And fourth, it’s relatively inexpensive compared to other forms of advertising that can provide similar results. At Ninja Stitch, our team of ninjas can assist you with creating your screen-printed jackets. We have a massive selection of jacket styles and our design team can help you with your designs. In this article, we share some information about four benefits of screen printing jackets for your business.
Learn more about screen printing at Ninja Stitch.
Screen Printed Jackets Don’t Have to Break the Bank
The first benefit of screen printing jackets is that it’s an inexpensive way to add a more customized feel to your company. With just one design on the jacket, you can promote your business name and logo. This helps create brand awareness while positioning your company as a leader in its niche. For instance, if you currently offer scuba diving services and happen to be located near several important underwater shipwrecks, you might put some images of the wreck locations on the back of your employees’ jackets. This provides an incentive for dedicated divers to become loyal customers while strengthening the bond between them and your company. For a detailed back design like that, these screen printing techniques and artwork tips are worth a look.
Refresh Your Designs for New Events and Locations
The second benefit of screen printing jackets is that you can create new designs for your company as your needs change. Once the screens for a design are set up, a batch of jackets prints quickly, and the price per jacket usually drops as your quantity grows. You can also order for one event, season or team at a time, so you don’t have to invest in hundreds or thousands of items that may never get used. Whether you need a new design for a trade show later this year or simply want a fresh look after opening a new location, you can get exactly what you need from Ninja Stitch. If you’re ordering tees as well, here’s why screen printing pays off on t-shirts.
Custom Apparel Makes Your Company Look More Professional
The third benefit of screen printing jackets is that it looks more professional than most other forms of marketing, which can help clients take you seriously and engage with your business. Apparel is one of the oldest forms of marketing because it’s effective at reaching people who might not be looking for a new provider or product. When they see someone wearing your design, they may think, “Hey, I know them! They’re the ones with the amazing deals!” Even if they don’t recognize exactly what your business does right away, seeing something so personalized is sure to spark their curiosity.
Screen Printed Jackets Reach Potential Clients Near and Far
The fourth benefit of screen printing jackets is that they can help you reach both nearby and faraway customers. They’re an excellent way to directly communicate with local people who are physically close by, but you might also catch the eye of someone across the country who happens to be on vacation in your area. For example, if your business provides door-to-door delivery of food items, the person passing through town might see your logo on one of your employees’ jackets and call for a quote on services rather than wait until they get home. Not only do screen-printed jackets connect you with more locals, but they can also increase visibility online by showing up in images shared on social media sites like Instagram and Facebook.
What Affects the Cost of Screen Printed Jackets
Screen printed jackets are an affordable way to brand your team, and knowing what drives the price makes it easier to plan your budget:
- Number of ink colors: each color needs its own screen, so a one- or two-color logo costs less to set up than a multicolor design.
- Print locations: a left-chest logo and a full-back design are two separate setups, so every added location adds to the cost.
- Jacket style: a lightweight windbreaker or coach jacket usually costs less than an insulated or softshell jacket before any printing is added.
- Quantity: setup is shared across the order, so the price per jacket usually drops as your quantity goes up.
Who Benefits Most from Branded Jackets
Jackets are worn on the job, on the commute and around town, which makes them hard-working advertising. They’re an especially good fit for:
- Field and delivery crews: drivers, technicians and installers who are seen by customers all day.
- Event and venue staff: matching jackets make your team easy to find at concerts, festivals and evening events.
- Trade show and sales teams: a polished, consistent look on the show floor and at client meetings.
- Employee and client gifts: a quality jacket is a gift people keep, and your logo goes wherever they do.
- Clubs, gyms and teams: warm-up and sideline jackets that build team spirit.
When DTF Is the Better Choice for Jackets
Screen printing is the most cost-effective way to put one design on a large batch of jackets. If you need just a few jackets, a full-color logo with gradients, or each employee’s name on the back, custom DTF gang sheets are often the smarter route: there are no minimums, every name can be nested on one 23″ x 36″ sheet, and orders in by 1 PM can be printed the same day. DTF transfers work on cotton, polyester and blends, as long as the jacket can handle a heat press. Our DTF vs. DTG vs. screen printing guide compares the options side by side.
Screen Printed Jacket FAQs
Should I screen print or embroider my company jackets?
Both look great. Screen printing is ideal for large back designs and bold graphics, while a stitched logo gives a premium, textured look on the chest. Many businesses combine them, and we also offer embroidered jackets.
Can each employee’s name be added to their jacket?
Yes. Individual names are usually best done with DTF transfers or embroidery, since each name is different. The main logo can still be screen printed across the whole order.
Do branded jackets make good client gifts?
They do. A jacket is practical and can be worn for years, so it keeps your brand in front of clients long after the holidays or a project wraps up.
How many jackets should I order?
Order enough for your current team plus a few extras for new hires and replacements. Because setup is shared across the order, a larger batch usually lowers the price per jacket.
To learn more about how screenprinting jackets can benefit your business, we encourage you to get in touch with our team at Ninja Stitch.
Get a quote for screen printed jackets and our team will help you choose the right style, colors and placement.
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